Gary Bohringer

Gary Bohringer
Director of Marketing

Gary Bohringer serves as Director of Marketing at Mac-Tech, where he leads the company’s branding, digital strategy, content development, and customer engagement initiatives across North America.

Since joining Mac-Tech, Gary has helped transform the company’s marketing ecosystem by combining industry expertise with modern digital strategies, video marketing, artificial intelligence, automation, and educational content. His efforts have contributed to a 48% increase in website traffic, a 33% increase in LinkedIn engagement, and a 22% increase in lead generation while strengthening Mac-Tech’s position as a trusted resource for metal fabricators.

Under Gary’s leadership, Mac-Tech has built a powerful content engine that produces more than 2,100 articles, videos, and digital assets annually—averaging 17 pieces of content each week. He also spearheaded the development of AI-enhanced website tools and integrated marketing programs supporting Mac-Tech’s Precision, Structural, Roofing, Architectural, Service, and Automation divisions.

With more than 25 years of marketing leadership experience, Gary is passionate about helping manufacturers understand emerging technologies and make informed business decisions. His approach combines strategic thinking, creativity, and a commitment to delivering practical value through education, innovation, and authentic customer relationships.

Through industry interviews, educational content, customer success stories, and strategic partnerships, Gary works to bridge the gap between emerging manufacturing technology and the fabricators who rely on it every day. He believes the most effective marketing doesn’t sell—it teaches. By helping customers better understand their options, he empowers them to improve productivity, increase profitability, and remain competitive in an evolving manufacturing landscape.